JCB has appointed Thorncliffs as a new agricultural machinery dealership with a well-established JCB pedigree to provide sales, parts and service support in south Lincolnshire, effective from May 1st.

The appointment follows long-standing JCB dealer G & J Peck’s decision to focus on its Cambridgeshire, Suffolk and Norfolk territories.

Based at modern premises in Sleaford, Lincolnshire, Thorncliffs was set up in 2018 by Edward Roach and James Wetton – who between them have many years’ technical and sales experience of JCB agricultural products – to thoroughly prepare used JCB Loadalls, wheeled loaders and Fastrac tractors for re-sale.

Thorncliffs has proved a great success, setting high standards of preparation of used equipment, and is now well-placed with a comprehensively-equipped workshop and parts storage to provide customers with routine servicing and repairs of JCB machines, and to supply new machines from JCB’s Fastrac and extensive materials handling ranges.

Edward Roach, Thorncliffs Director commented, “This is an exciting opportunity to create a new retail dealership exclusively for JCB agricultural equipment, which we have grabbed with both hands to build on the success of our used equipment and hire operations. Over the past seven years, we have invested heavily in new premises, facilities and staff, which will act as a real spring board to supporting new customers to the business, starting a new chapter that will allow us to grow Thorncliffs by recruiting for additional roles as our new JCB machine and parts sales develop. “Adding parts, service and new equipment sales to our existing hire and used machine operations will build Thorncliffs into an all-encompassing business offering different options for farmers and contractors to use JCB agricultural equipment.”

John Smith, JCB Agriculture Managing Director, said: “As a young company with an energetic and knowledgeable team familiar with JCB products, we are confident Thorncliffs will maintain the high standards they have set as they expand into retail sales and aftersales service. We wish Thorncliffs every success in serving and supporting our many customers in south Lincolnshire.”