Ardent Hire, one of the UK’s leading hire specialists, is celebrating a decade of association with Kubota. Formed as a result of the amalgamation of two existing hire firms, Ardent has grown to become one of the most trusted names in the UK hire market, now operating 10 depots nationwide. Key to that growth has been Ardent’s long-term relationship with Kubota.

Jeremy Fish, CEO at Ardent Hire, explains: “Since the establishment of Ardent, the mission of Ardent has been clear – to become the UK’s premier hire company. Our partnership with Kubota has played a huge part in helping us work towards that.

“Kubota are an excellent fit for our business. We pride ourselves on buying quality machines from quality OEMs, something that Kubota fully embodies. As a manufacturer, Kubota receives a huge amount of brand loyalty amongst operators. What’s more, the residual value really holds up for the back-end market, making Kubota machines a great investment from start to finish.

“One of the reasons I think the partnership has been such a success is because of the flexibility and support we have consistently received from Kubota, particularly during the pandemic.

“This is a really exciting milestone for Ardent and we’re looking forward to what comes next. From our perspective, it will be more of the same – providing quality machines with excellent customer service to further establish our reputation as the UK’s leading hire specialist.”

Fenella Tolhurst, Key Account Manager at Kubota, added: “It has been fantastic to track the growth of Ardent over the past decade. The whole team are committed to delivering a first-rate offering to their clients – from initial sales right through to an enviable aftersales package, which, coupled with their fantastic product offering, demonstrates why they have managed to cultivate such a loyal customer-base.”

Rob White, Division Manager for Construction at Kubota, concluded: “As a manufacturer, we are looking to partner with Key Accounts that have drive, vision and the desire to always go the extra mile for the customer. With Ardent Hire, we’ve found a relationship that has all those qualities in spades! Since day one, they have proven to be a tremendous partner for us and the quality of service they offer is evident in how quickly they’ve grown.”

Over the past four years, Ardent Hire has been subject to one of the largest investment programs in the UK hire sector. The investment amounts to more than a quarter of a billion pounds and covers the enhancement of Ardent’s fleet and the expansion of the business’s network of depots, which now stretch from Southampton to Scotland.