JCB dealer, Watling JCB, has expanded its territory into the West Midlands with the acquisition of Midlands JCB.

This highly-respected family business has been JCB’s dealer in the East Midlands and East Anglia since 1976. It has a wealth of knowledge and experience in the sales and support of JCB construction equipment and generators, winning the JCB Global Best Customer Service Award in 2023.

Effective from September 2nd 2024, Watling JCB has now been appointed as the dealer for Staffordshire, Herefordshire, Warwickshire, and Worcestershire, acquiring and operating from the existing Midlands JCB depots at Smethwick, Hereford, and Stoke-on-Trent. All existing Watling JCB depots will remain unaffected by the expansion.

Richard Telfer, Watling JCB Managing Director commented, “It has been my life’s mission to create a business providing world-class customer support while maintaining our core family values. This new development creates an opportunity to bring these industry-leading service levels to a whole new customer base and I really look forward to working closely with our new customers.”

JCB Sales Director UK & ROI, Gareth Lumsdaine said: “We are delighted to see Watling JCB expand its remit into the West Midlands as we further strengthen the dealer network in selling and supporting JCB equipment across the UK. It is a superb family business, renowned for its professionalism and expertise and it is exciting that JCB customers across Staffordshire, Herefordshire, Warwickshire, and Worcestershire will now benefit from the team’s exceptional customer service.”